Craft Buddy Ltd Appoints Andrew Welch as Chief Marketing Officer | New
With over 16 years spent in a variety of roles in the toy industry, Andrew brings a wealth of experience to the company as he takes Craft Buddy Ltd.newly created position of Chief Marketing Officer.
Having held a number of marketing and product development positions with key industry players, Andrew is well positioned to bring a wide range of skills to the role at Craft Buddy. During his five years at Bandai as a senior product manager, Andrew handled the marketing activity of the Power Rangers and Ben 10 brands and spent six years at Creative Toys Company, marketing the SoccerStarz brand and the range of mini collectible figures, TEAM Rudolph. With R&D experience gained at Vivid, Flair and most recently at John Adams, his expertise in both product development and the marketing of established licensed ranges to consumers lends itself well to his new role.
Andrew has been instrumental in the development of TV, digital and retail campaigns for leading brands and has worked on a multitude of Arts & Crafts products.
“I am joining Craft Buddy in a period of exponential growth for the company,” comments Andrew. “There is a huge demand for our products, which is reflected in the range of listings we have obtained. With the arrival of new licenses thanks to the success we have had in all of our Disney lines, it is an exciting time for the company. I look forward to working with the Craft Buddy team to bring new lines to market and further develop our extensive Arts & Crafts offering.
“Andrews’ experience in a variety of roles within the toy industry makes him a perfect addition to our growing team,” said Gary Wadhwani, Co-Director of Craft Buddy. “His track record of developing impactful marketing campaigns and working directly with retailers and channel partners adds an extra dimension to our business. We look forward to bringing new lines and licenses to market later this year and beyond. “
To get in touch with Andrew, Gary and the Craft Buddy team, please email firstname.lastname@example.org and email@example.com