Eddie Hearn and DAZN announce five-year deal to end partnership with Sky Sports
What does the case involve?
Athleticism understands the revolutionary deal is worth a guaranteed nine-figure sum and goes into effect on July 1.
The deal will see DAZN broadcast at least 16 Matchroom UK events to fans around the world and will begin on July 31 with three consecutive weekends of the Matchroom Fight Camp series.
All Matchroom UK events will be available to fight fans on DAZN in the US
A new series of fights produced in association with Canelo Promotions and Eddy Reynoso will be launched in Mexico as part of the new agreement.
And Sky Sports?
Hearn and Sky Sports have had an agreement since 2012, which was extended for six years in 2015.
Matchroom will see his Sky Sports contract with one final show at Newcastle on June 12, when Lewis Ritson takes on Jeremias Ponce in a final eliminator for the IBF Super-Lightweight title.
But Matchroom and DAZN have worked much more closely in recent years in the United States, and in February Hearn called the streaming service “the future of boxing.”
What was said?
In a statement, DAZN co-CEO James Rushton said, “Game. Amended. This historic agreement builds on the success and momentum of our long-term partnership with Matchroom worldwide and further strengthens DAZN at the forefront of the global sports streaming era.
“Together, we are committed to continuing to build a global boxing home that matches today’s ever-changing viewing habits and brings more live action, more storytelling to fans around the world around the clock. and more innovations – only on DAZN. “
Is it a surprise?
Not to people in the boxing industry, given Hearn’s warm relationship with DAZN executives. It could come as a shock to British boxing fans, however, who have watched Hearn make Matchroom Boxing a juggernaut for the past decade on Sky.
Hearn and DAZN are leveraging the strong British boxing audience to follow Matchroom to the streaming service and make this deal a huge subscription engine.
And with Hearn’s growing celebrity status in the UK, that’s a good bet.
(Photo: Alex Menendez / Getty Images)