Finalist interview: CMC Genesys – Packaging Europe
Just a few days before the big revelation of the 2021 Sustainability Awards winners, we are talking today with CMC SpA – finalist in the e-commerce category – to discover CMC Genesys, a “new generation” right. size of the automatic packer.
Congratulations on your selection by the international jury as a finalist for the Sustainability Awards 2021! Could you please present your successful application and how it is innovative?
CMC Genesys represents the next generation of CMC full-size automatic packaging machines. It is the only 3D packaging machine that can be directly connected to warehouse storage via CMC’s patented Vary-Tote system. Orders are picked and consolidated in the CMC VaryTote which is sent directly to Genesys. CMC VaryTote has adjustable interior guides used to properly size items. This adjustment will determine the size of each box which will be uniquely sized with each order. This innovative concept allows you to feed and pack multi-line orders without needing to be tied or packaged together.
What are the environmental challenges related to packaging that your application addresses, and what impact do you hope it will have?
A recent study indicated that by 2026, global parcel volumes are expected to reach 220-262 billion parcels. This equates to 7,000-8300 packages shipped every second. While online retail is not the only driver of this volume growth, the rise of e-commerce is significantly fueling the parcel industry and contributing to increased packaging production and environmental impact. Consequently.
Since 2013, when the first full-size CMC CartonWrap automatic wrapper was introduced to the market, we have pushed the boundaries with revolutionary ideas and developed solutions and accessories to reduce the impact while adding additional functionality to the product. ‘packaging.
The new CMC Genesys boxes use less corrugated cardboard compared to standard RSC cardboard and reduce volumes by 40%. Smaller boxes mean higher truck density, so less C02 emissions in the last mile.
By creating a box that literally holds the items inside, the harmful vacuum fills that take thousands of years to decompose (i.e. plastic pillows, styrofoam, or peanuts in it). packaging) are discarded. The reduction in materials does not mean that the packaging is weaker: the Genesys box is robust and extremely protective thus ensuring the integrity of the product during transport. The new built-in easy open and close feature provides frustration-free unboxing, enhances the end-customer experience, and produces a sturdy box that can be easily used for returns. Using the same packaging in the box or in return helps reduce packaging waste.
Thanks to CMC’s patented Vary-Tote technology, multiline commands can be executed automatically and at high speed without prior re-consolidation. As a result, additional harmful materials potentially used to hold multiple SKUs (strapping or plastic packaging) together are eliminated.
Finally, the boxes are securely sealed with low impact glue rather than duct tape for easy disposal. Adopting a mono-material approach for the entire pack facilitates recycling.
We encourage our customers who have already committed to reducing waste and volumes with CMC Genesys to operate the machine with recycled and recyclable corrugated cardboard from responsibly managed renewable resources.
Today, consumers are aware of the environmental impact of shipping: providing them with sustainable packaging options gives retailers a competitive advantage in the B2B and B2C market.
I would love to ask you about the larger picture beyond your successful entry. “Sustainability” in packaging is multidimensional – both in terms of goals and challenges. Could you comment on the most important obstacles that you identify from your position in the value chain, and the types of solutions that you would like to see addressed (e.g. areas of technological innovation, collaboration, of the regulations)?
As a KKR Global Impact Fund company, CMC is committed to a sustainable future, where people and the planet can thrive. That’s why we combine our engineering capabilities and our passion for innovation, to create industry-leading sustainable packaging solutions.
Our ambition is to be the go-to partner for sustainable packaging solutions on a global scale and to be the catalysts for a zero waste and net zero carbon future.
Soon we will also be releasing our first comparative LCA for CMC’s 3D packaging technology.
The e-commerce packaging landscape will continue to grow and the different requirements will be difficult. Sustainability must apply to all aspects of the supply chain. While this has become an established requirement in the packaging, everyone should choose a partner up front with a clear sustainability strategy in place. This is crucial to achieve the common green goals.
In several countries, governments are already encouraging e-commerce companies to be more environmentally friendly, by offering sustainability incentives through tax credits and other initiatives. This is about investing in the right size packaging technology, environmentally friendly materials and practices.
COVID-19 has undoubtedly shaped new shopping habits, notably by accelerating the demand for groceries online. This new trend will provide great business opportunities for logistics companies and packaging suppliers. The challenge is to innovate with sustainable on-demand solutions for filling and delivering perishable and non-perishable goods with insulating materials that could potentially be used for pharmaceuticals, life science products, and meal kits.