Government Changes Cable TV Network Rules To Provide Statutory Complaints Recourse Mechanism, Marketing & Advertising News, AND BrandEquity
The Center amended the rules of the cable television network in order to provide a statutory mechanism for dealing with complaints relating to content broadcast by television channels. On Thursday, the Ministry of Information and Broadcasting (I&B) notified the rules (modification) of cable television networks, 2021 in an official journal.
The ministry said the rules had been changed to provide a transparent statutory mechanism that would benefit citizens.
“The @MIB_India, by amending the Cable TV Network Rules of 1994, developed a statutory mechanism to address citizens’ grievances and complaints against TV channel programs. The @MIB_India also decided to recognize the statutory bodies of TV channels under CTN rules, ”Minister of Information and Broadcasting Prakash Javadekar said in a tweet.
At present, there is an institutional mechanism through an inter-ministerial committee to deal with citizens’ grievances regarding the violation of the codes of programs and advertising under the rules.
“Likewise, various broadcasters have also developed their internal self-regulatory mechanism to deal with grievances,” the ministry said in a statement.
However, he said, there was a need to establish a statutory mechanism to strengthen the grievance structure.
Some broadcasters have also asked for legal recognition of their associations / organizations, he added.
“The Supreme Court, in its Order WP (C) No.387 of 2000 in the case” Common Cause Vs Union of India & Others “, while expressing its satisfaction with the existing grievance mechanism put in place by the central government, had advised to define appropriate rules to formalize the complaints recourse mechanism, ”the ministry said.
The amended rules provide for “a statutory mechanism for redressing grievances / complaints from citizens regarding content broadcast by television channels in accordance with the provisions of the Cable Television Networks Act 1995,” he said.
“At the same time, the self-regulatory bodies of broadcasters would be registered with the central government,” he added.
At present, the ministry said, more than 900 TV stations have obtained the authorization. All these channels are required to comply with the Program and Advertising Code provided for by the Rules of the cable television network.
The amendment to these rules is important because it paves the way for a strong institutional system to address grievances while placing responsibility and accountability on broadcasters and their self-regulatory bodies, the ministry said.