IBF Forms Digital Media Content Regulatory Council, Judge Vikramjit Sen to be Chairman of Telecom News, ET Telecom
In addition, six other prominent members of the industry, including filmmaker Nikkhil Advani, writer and director Tigmanshu Dhulia, filmmaker and writer Ashwiny Iyer Tiwari, content producer and distributor, CEO and founder of the Deepak Dhar group, would do also part of the self-regulatory body, IBF said. in a report.
This advice also includes – Sony Pictures General Counsel Ashok Nambisan and Star and Disney India Chief Regional Counsel Mihir Rale, he added.
“The Council is made up of prominent figures from the media and entertainment industry and Organized Online Content Providers (OCCP), with experience in IPR, programming and content creation,” he said. declared.
IBF, the umbrella organization of broadcasters, announced last week its extension to cover digital streaming platforms and will soon be renamed Indian Broadcasting & Digital Foundation (IBDF).
The movement was made to bring together broadcasters and OTT (over-the-top) platforms. It had also announced a DMCRC self-regulatory body for OTT digital platforms.
“The self-regulatory body formed in accordance with the mandate of Information Technology Rules (Intermediate Guidelines and Code of Ethics for Digital Media) 2021 with active consultation among the creative industry fraternity should create a code credible, solid and practical for the content. , with an inclusive and equitable governance structure, ”said IBF.
Commenting on the development, IBF President K Madhavan said it was a historic moment for stakeholders – the media and entertainment industry, policymakers and OTT platform subscribers. .
“I look forward to working with the Council whose mandate is to ensure the freedom of expression of the Indian creative industry and to help the public aware of OTT platforms to have unhindered access to differentiated and classy content. global, ”he said.
IBF represents television broadcasting and its members provide channels and programs which represent approximately 90 percent of viewers in India.
India’s subscription video-on-demand industry is growing faster and accelerated further after the pandemic. It is expected to experience the fastest growing media and entertainment industry over the next several years.
According to a The PwC Global Entertainment & Media Outlook 2020-2024, India’s media and industry sector is expected to grow at a compound annual growth rate of 10.1% to reach $ 55 billion by 2024.
In terms of individual segment market size as a percentage of total industry revenue, OTT video is expected to experience the largest gain and reach 5.2% by 2024, he said.