IBF to be renamed Indian Broadcasting and Digital Foundation, Marketing & Advertising News, AND BrandEquity
The IBDF will also form a self-regulatory body, in accordance with Information Technology Rules (Guidelines for Intermediaries and Code of Ethics for Digital Media), 2021, as notified by the Government of India on February 25, 2021.
This industry-led SRB called the Digital Media Content Regulatory Council (DMCRC) for digital OTT platforms, which is a second-level call-level mechanism is similar to the Broadcast Content Complaint Council (BCCC), which IBF had successfully implemented for linear broadcasting. sector in 2011.
With the emergence of new digital technical technologies, the IBF will not only rebrand itself as the Indian Broadcasting and Digital Foundation (IBDF), but will continue to proactively engage all relevant stakeholders to introduce political certainties. and regulatory and strengthening self-regulatory mechanisms to help India’s creative industry produce world-class content.
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K. Madhavan, President – IBF said: “We are pleased to extend our commitment to fostering a culturally capable, socially responsible and governance-related environment for fast growing digital media. The diversification will allow the Foundation to pursue growth opportunities for its members who run OTT services in the country, while ensuring that they present a strong collective voice, both in the broadcast and digital sector. as part of the combined body. We will continue to work hard to create new benchmarks in line with the industry’s growth aspirations. “