ICC Announces Digital Broadcast & Distribution Plans, Marketing & Advertising News, ET BrandEquity
The International Cricket Council (ICC) has announced plans for the broadcast and digital distribution of the first final of the ICC World Testing Championship which will be played between India and New Zealand from June 18-22 in Southampton.
The coverage will provide cricket fans around the world with broad access to the match on television, digital and radio. The TV broadcast plans are presented by long-term partner Star Sports, broadcasting in five languages in India namely Hindi, English, Tamil, Telugu and Kannada.
Indian fans will also be able to watch video clips on Facebook. Additionally, to maximize reach, ICC has entered into deals with major global broadcasters including Sky Sports in New Zealand, Fox Sports in Australia, Supersport in Sub-Saharan Africa and Sky Sports in the UK. Fans in the United States have an array of options, via Hotstar, ESPN +, and Willow TV.
In a fan service in markets where ICC does not have a broadcast partner for this event, the match will be broadcast live on the new platform ICC.tv. Fans can register to watch the match for free at www.icc.tv or download the app from the App Store and Google Play Store. This service will be available in all territories where ICC does not have a broadcast partner for this event.
ICC TV will produce live coverage of the championship, which will see 34 cameras and the best broadcast enhancements of the match. ICC TV will also provide a fully produced match day program that will allow broadcasters to broadcast matches without the need for a one-sided presentation setup. In addition to live match coverage, ICC TV will also produce a 30-minute pre-match pre-match show, lunch and tea shows, and a post-match closing show.
The commentary panel for the ICC WTC Inaugural Finals will include mainstays of the game, experienced broadcasters and fresh, young voices. Hall of Fame and ICC Test Match legends Sunil Gavaskar and Kumar Sangakkara will be joined by seasoned broadcasters Nasser Hussain, Simon Doull, Isa Guha, Ian Bishop and Michael Atherton. Former New Zealand player turned batting coach Craig McMillan and Indian Dinesh Karthik will bring a new perspective on the two finalists.