Mumbai: Health and beauty accessories brand Vega has come up with a #FlauntyourBefire campaign featuring Bollywood actor Ananya Pandey. The brand’s campaign was launched on International Women’s Day.

Ananya’s tangy campaign reel spells out her #Befikar mantra reflecting a free-spirited and joyful vibe centered on self-acceptance.

The brand tells young girls to feel good about themselves. “The campaign is about owning your day and your attitude by not letting yourself be swayed by perspectives catapulted into the speed of light. Rather, it’s about celebrating the individual for who they are and what they stand for,” Vega said in a statement.

“The campaign strives to reinvigorate the balance between the multiple roles women play in their lives and living their true selves,” commented Vega CMO Eiti Singhal. “She highlights how women can be the #Befikar version of themselves and define their beauty ideal and be comfortable with it.

“In a world increasingly clouded by opinions and perspectives, it’s time to look within. What you have to prove to yourself. With #FlauntYourBefikar, we wanted to change the needle to be confident and comfortable in your own skin,” said Sunil Gangras, NCD of Liqvd Asia. way.”