VEGA makes its way as Bigg Boss Season 15 styling partner
VEGA expands its reach with consumers and strengthens its credibility with Generation Z and Generation Y.
VEGA, the leading brand in personal care devices and beauty care accessories, pioneers in-home style with the vision to make head-to-toe grooming more convenient, affordable and accessible. VEGA is proud to have a diverse range of over 500 references that are durable, ergonomic and effective in enhancing the consumer experience.
This time, with a first digital approach, VEGA focused on strategic consumer contact via OTT, social and other platforms as part of the festive strategy. Over the year, Bigg Boss has become synonymous with entertainment and style and has become an obvious choice for brand engagement with a modern and youthful outlook. Being a popular choice among Millennials, Bigg Boss offers a wide opportunity for brands to show their potential and connect with the right target audience. VEGA, with its presence in season 15, presented its most beloved product, the 3 in 1 hairdresser with Ananya Panday as the face of the brand as well as several hairdryers, the new 11 in 1 men’s care set and even more. The VEGA 3 in 1 Hair Styler ad encapsulates the lifestyle and multiple use to straighten, curl or curl your hair using just one product.
Eiti Singhal, Marketing Director, VEGA said “To be the forerunner of DIY styling and grooming products, VEGA paves the way for success and becomes an agent of change in the beauty industry. VEGA leverages the advanced content consumption habits of the consumer, be it OTT, entertainment or mobile. Beautifying as a Bigg Boss style partner will no doubt increase our brand engagement on the digital front. This will further catalyze the brand’s growth in terms of being more stylish and more desirable to the consumer ”.
VEGA is making its presence felt on mainstream platforms, started from August 21. In this holiday season on VOOT Bigg Boss, the brand is doing a lot of advertising and visibility comes in several advertising formats such as Headliner, Native Display, Mid Roll and Pre Roll, Sponsorship Slate.